Lifting signup & cutting
onboarding costs
By combining funnel analysis, quantitative and qualitative experiments, we managed to improve sign-up rates and reduce customer identification costs lowering customer acquisition costs.
+5%
Increase in registration rate
-9%
Reduction in customer identification costs
Moved ID verification triggers to cut unnecessary costs
Maximize marketing ROI by optimizing registration rates & onboarding costs.
Beem It is Australia’s Venmo, a regulated digital wallet enabling instant payments between members. 4.9★ app store rating.
Other team members: 1 senior designer (reporting to me), 3 engineers, CTO, COO.
I instigated & oversaw the optimization of customer onboarding
- 01
Framed project scope & metrics
- 02
Oversaw customer research
- 03
Oversaw & led UX changes to address drop-offs
- 04
Oversaw usability testing and A/B testing of changes
Lower customer acquisition costs
-
Lifted sign-up rate by 5%
By switching verification steps in registration flow, merging information capture screens and removing optional fields.
-
Cut ID costs by 9%
By postponing ID verification step in customer lifecycle.