Stress testing a $1B+ compliance venture concept
$1B+
Opportunity validated
35k
Use cases simulated w/o code
1
Patent application co-authored
Intuit's New Business Discovery team was tasked to uncover $1B+ innovation opportunities beyond the core business.
Team: 1 principal venture architect, 1 design strategist, 1 engineer & myself.
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Led problem-solution fit prototyping & testing
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Led paid demand & self service testing
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Contributed to monetization explorations & modeling
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Informed pivot & target market decisions
Validating TAM/SAM assumptions with scrappy experiments
Scrappy experimentation stack
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Co-developed new concept
Yielding one of the highest conversion rates seen by executive team for early-stage ideas.
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Fast tracked validation of SAM
And monetization options by leveraging no-code solutions to simulate 35k use cases in one geography.
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Co-authored a patent application
On enhanced AI accuracy with engineering team.